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The Rise in Craft Beer Popularity Has Led to a Shortage of Beer Cans

The Rise in Craft Beer Popularity Has Led to a Shortage of Beer Cans


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Craft breweries are struggling to find manufacturers that will fill their limited orders for cans

Though 16-ounce cans are in high demand for craft breweries, it can be difficult to find a manufacturer willing to complete a much smaller order than they would get from a major brewery, like Anheuser-Busch.

The growing popularity of craft beers in America — as evidenced by the never-ending acquisitions of craft brands by major breweries — has given consumers plenty of options to choose from should they lose interest in Bud Light or Miller High Life, but it’s also come with a problem that plagues these niche microbreweries — how to can the beer.

As the demand for canned beer rises, returning after years of a marked preference for glass bottles within the craft community, small breweries are finding it hard to meet that demand when their canning orders often don’t even meet the minimum order required by the manufacturer. Newburgh Brewing Company, for example, sells roughly 400 barrels of canned beer a year, around 130,000 cans, while the minimum order to work with a can manufacturer is a truckload — roughly 155,000 to 200,000 cans, depending on their size.

As a result, many breweries do the canning themselves, relying on a small in-house team to work with mobile canners, which bring canning machinery directly to the brewer, or raising the money for their own equipment.

In Queens, the Rockaway Brewing Company uses about 6,000 cans a month, but it’s difficult for the brewery to try new varieties of canned beer because the available stock is often already designed for another beer. The process is complicated by the fact that many small breweries use 16-ounce cans instead of the standard 12-ounce cans, requiring specialized labels that breweries spend a lot of time designing.

“Certainly we’ve seen some of our brewery members struggle in recent months,” Bart Watson, the chief economist at the Brewers Association told the New York Times. “This has proven to be a real challenge for members that have built their business model around getting these cans.”


7 Beers That Defined America Through the Ages

In this booming era of nearly 5,000 American breweries, each seemingly making hundreds of different beers per year, it can be difficult for any one offering to pervade the national consciousness, let alone transform into a household name. Sure, the Bud-Miller-Coors of the world are known by all these days, in the same way McDonald’s and Wal-Mart are—but their ubiquity now isn't necessarily a sign of their cultural cachet.

Likewise, every so often a certain craft beer becomes so revolutionary, so important, so desired, that even your mom will have heard about it. “Have you tried that Heady Topper yet, honey?” she asks you. In reality though, the Headys , Plinys , and Juliuses of the world mostly remain geek obsessions.

Before the craft-beer movement kicked into full gear, and before Sierra Nevada released a pale ale that launched a thousand breweries, the country was mostly lacking in breweries. There were a few national companies, a few regional breweries too, and for any single one of their releases to find a way to dominate the culture would have seemed a minor miracle. Yet it occasionally happened for a variety of reasons—from a lack of availability, to the invention of a one-of-a-kind technology, to the mighty influence of men with ironic mustaches.

These are a few of those stories, including tales of big brands that once generated rabid cult followings. Like when Coors became so damn desired it led to covert smuggling operations and a Hollywood blockbuster or when Miller Lite became the coolest drink for macho, macho men and even when the whacky decade of “Corona-mania” convinced one writer to eventually call it nothing more than a “hula hoop, an offbeat fancy that had run its inevitable course.”

Here we look back at some of these beers that spoke to the zeitgeist of their respective eras. From pulling America out of the Prohibition era, to the introduction of a beer black market, here are the brews that came to define America throughout the ages.


7 Beers That Defined America Through the Ages

In this booming era of nearly 5,000 American breweries, each seemingly making hundreds of different beers per year, it can be difficult for any one offering to pervade the national consciousness, let alone transform into a household name. Sure, the Bud-Miller-Coors of the world are known by all these days, in the same way McDonald’s and Wal-Mart are—but their ubiquity now isn't necessarily a sign of their cultural cachet.

Likewise, every so often a certain craft beer becomes so revolutionary, so important, so desired, that even your mom will have heard about it. “Have you tried that Heady Topper yet, honey?” she asks you. In reality though, the Headys , Plinys , and Juliuses of the world mostly remain geek obsessions.

Before the craft-beer movement kicked into full gear, and before Sierra Nevada released a pale ale that launched a thousand breweries, the country was mostly lacking in breweries. There were a few national companies, a few regional breweries too, and for any single one of their releases to find a way to dominate the culture would have seemed a minor miracle. Yet it occasionally happened for a variety of reasons—from a lack of availability, to the invention of a one-of-a-kind technology, to the mighty influence of men with ironic mustaches.

These are a few of those stories, including tales of big brands that once generated rabid cult followings. Like when Coors became so damn desired it led to covert smuggling operations and a Hollywood blockbuster or when Miller Lite became the coolest drink for macho, macho men and even when the whacky decade of “Corona-mania” convinced one writer to eventually call it nothing more than a “hula hoop, an offbeat fancy that had run its inevitable course.”

Here we look back at some of these beers that spoke to the zeitgeist of their respective eras. From pulling America out of the Prohibition era, to the introduction of a beer black market, here are the brews that came to define America throughout the ages.


7 Beers That Defined America Through the Ages

In this booming era of nearly 5,000 American breweries, each seemingly making hundreds of different beers per year, it can be difficult for any one offering to pervade the national consciousness, let alone transform into a household name. Sure, the Bud-Miller-Coors of the world are known by all these days, in the same way McDonald’s and Wal-Mart are—but their ubiquity now isn't necessarily a sign of their cultural cachet.

Likewise, every so often a certain craft beer becomes so revolutionary, so important, so desired, that even your mom will have heard about it. “Have you tried that Heady Topper yet, honey?” she asks you. In reality though, the Headys , Plinys , and Juliuses of the world mostly remain geek obsessions.

Before the craft-beer movement kicked into full gear, and before Sierra Nevada released a pale ale that launched a thousand breweries, the country was mostly lacking in breweries. There were a few national companies, a few regional breweries too, and for any single one of their releases to find a way to dominate the culture would have seemed a minor miracle. Yet it occasionally happened for a variety of reasons—from a lack of availability, to the invention of a one-of-a-kind technology, to the mighty influence of men with ironic mustaches.

These are a few of those stories, including tales of big brands that once generated rabid cult followings. Like when Coors became so damn desired it led to covert smuggling operations and a Hollywood blockbuster or when Miller Lite became the coolest drink for macho, macho men and even when the whacky decade of “Corona-mania” convinced one writer to eventually call it nothing more than a “hula hoop, an offbeat fancy that had run its inevitable course.”

Here we look back at some of these beers that spoke to the zeitgeist of their respective eras. From pulling America out of the Prohibition era, to the introduction of a beer black market, here are the brews that came to define America throughout the ages.


7 Beers That Defined America Through the Ages

In this booming era of nearly 5,000 American breweries, each seemingly making hundreds of different beers per year, it can be difficult for any one offering to pervade the national consciousness, let alone transform into a household name. Sure, the Bud-Miller-Coors of the world are known by all these days, in the same way McDonald’s and Wal-Mart are—but their ubiquity now isn't necessarily a sign of their cultural cachet.

Likewise, every so often a certain craft beer becomes so revolutionary, so important, so desired, that even your mom will have heard about it. “Have you tried that Heady Topper yet, honey?” she asks you. In reality though, the Headys , Plinys , and Juliuses of the world mostly remain geek obsessions.

Before the craft-beer movement kicked into full gear, and before Sierra Nevada released a pale ale that launched a thousand breweries, the country was mostly lacking in breweries. There were a few national companies, a few regional breweries too, and for any single one of their releases to find a way to dominate the culture would have seemed a minor miracle. Yet it occasionally happened for a variety of reasons—from a lack of availability, to the invention of a one-of-a-kind technology, to the mighty influence of men with ironic mustaches.

These are a few of those stories, including tales of big brands that once generated rabid cult followings. Like when Coors became so damn desired it led to covert smuggling operations and a Hollywood blockbuster or when Miller Lite became the coolest drink for macho, macho men and even when the whacky decade of “Corona-mania” convinced one writer to eventually call it nothing more than a “hula hoop, an offbeat fancy that had run its inevitable course.”

Here we look back at some of these beers that spoke to the zeitgeist of their respective eras. From pulling America out of the Prohibition era, to the introduction of a beer black market, here are the brews that came to define America throughout the ages.


7 Beers That Defined America Through the Ages

In this booming era of nearly 5,000 American breweries, each seemingly making hundreds of different beers per year, it can be difficult for any one offering to pervade the national consciousness, let alone transform into a household name. Sure, the Bud-Miller-Coors of the world are known by all these days, in the same way McDonald’s and Wal-Mart are—but their ubiquity now isn't necessarily a sign of their cultural cachet.

Likewise, every so often a certain craft beer becomes so revolutionary, so important, so desired, that even your mom will have heard about it. “Have you tried that Heady Topper yet, honey?” she asks you. In reality though, the Headys , Plinys , and Juliuses of the world mostly remain geek obsessions.

Before the craft-beer movement kicked into full gear, and before Sierra Nevada released a pale ale that launched a thousand breweries, the country was mostly lacking in breweries. There were a few national companies, a few regional breweries too, and for any single one of their releases to find a way to dominate the culture would have seemed a minor miracle. Yet it occasionally happened for a variety of reasons—from a lack of availability, to the invention of a one-of-a-kind technology, to the mighty influence of men with ironic mustaches.

These are a few of those stories, including tales of big brands that once generated rabid cult followings. Like when Coors became so damn desired it led to covert smuggling operations and a Hollywood blockbuster or when Miller Lite became the coolest drink for macho, macho men and even when the whacky decade of “Corona-mania” convinced one writer to eventually call it nothing more than a “hula hoop, an offbeat fancy that had run its inevitable course.”

Here we look back at some of these beers that spoke to the zeitgeist of their respective eras. From pulling America out of the Prohibition era, to the introduction of a beer black market, here are the brews that came to define America throughout the ages.


7 Beers That Defined America Through the Ages

In this booming era of nearly 5,000 American breweries, each seemingly making hundreds of different beers per year, it can be difficult for any one offering to pervade the national consciousness, let alone transform into a household name. Sure, the Bud-Miller-Coors of the world are known by all these days, in the same way McDonald’s and Wal-Mart are—but their ubiquity now isn't necessarily a sign of their cultural cachet.

Likewise, every so often a certain craft beer becomes so revolutionary, so important, so desired, that even your mom will have heard about it. “Have you tried that Heady Topper yet, honey?” she asks you. In reality though, the Headys , Plinys , and Juliuses of the world mostly remain geek obsessions.

Before the craft-beer movement kicked into full gear, and before Sierra Nevada released a pale ale that launched a thousand breweries, the country was mostly lacking in breweries. There were a few national companies, a few regional breweries too, and for any single one of their releases to find a way to dominate the culture would have seemed a minor miracle. Yet it occasionally happened for a variety of reasons—from a lack of availability, to the invention of a one-of-a-kind technology, to the mighty influence of men with ironic mustaches.

These are a few of those stories, including tales of big brands that once generated rabid cult followings. Like when Coors became so damn desired it led to covert smuggling operations and a Hollywood blockbuster or when Miller Lite became the coolest drink for macho, macho men and even when the whacky decade of “Corona-mania” convinced one writer to eventually call it nothing more than a “hula hoop, an offbeat fancy that had run its inevitable course.”

Here we look back at some of these beers that spoke to the zeitgeist of their respective eras. From pulling America out of the Prohibition era, to the introduction of a beer black market, here are the brews that came to define America throughout the ages.


7 Beers That Defined America Through the Ages

In this booming era of nearly 5,000 American breweries, each seemingly making hundreds of different beers per year, it can be difficult for any one offering to pervade the national consciousness, let alone transform into a household name. Sure, the Bud-Miller-Coors of the world are known by all these days, in the same way McDonald’s and Wal-Mart are—but their ubiquity now isn't necessarily a sign of their cultural cachet.

Likewise, every so often a certain craft beer becomes so revolutionary, so important, so desired, that even your mom will have heard about it. “Have you tried that Heady Topper yet, honey?” she asks you. In reality though, the Headys , Plinys , and Juliuses of the world mostly remain geek obsessions.

Before the craft-beer movement kicked into full gear, and before Sierra Nevada released a pale ale that launched a thousand breweries, the country was mostly lacking in breweries. There were a few national companies, a few regional breweries too, and for any single one of their releases to find a way to dominate the culture would have seemed a minor miracle. Yet it occasionally happened for a variety of reasons—from a lack of availability, to the invention of a one-of-a-kind technology, to the mighty influence of men with ironic mustaches.

These are a few of those stories, including tales of big brands that once generated rabid cult followings. Like when Coors became so damn desired it led to covert smuggling operations and a Hollywood blockbuster or when Miller Lite became the coolest drink for macho, macho men and even when the whacky decade of “Corona-mania” convinced one writer to eventually call it nothing more than a “hula hoop, an offbeat fancy that had run its inevitable course.”

Here we look back at some of these beers that spoke to the zeitgeist of their respective eras. From pulling America out of the Prohibition era, to the introduction of a beer black market, here are the brews that came to define America throughout the ages.


7 Beers That Defined America Through the Ages

In this booming era of nearly 5,000 American breweries, each seemingly making hundreds of different beers per year, it can be difficult for any one offering to pervade the national consciousness, let alone transform into a household name. Sure, the Bud-Miller-Coors of the world are known by all these days, in the same way McDonald’s and Wal-Mart are—but their ubiquity now isn't necessarily a sign of their cultural cachet.

Likewise, every so often a certain craft beer becomes so revolutionary, so important, so desired, that even your mom will have heard about it. “Have you tried that Heady Topper yet, honey?” she asks you. In reality though, the Headys , Plinys , and Juliuses of the world mostly remain geek obsessions.

Before the craft-beer movement kicked into full gear, and before Sierra Nevada released a pale ale that launched a thousand breweries, the country was mostly lacking in breweries. There were a few national companies, a few regional breweries too, and for any single one of their releases to find a way to dominate the culture would have seemed a minor miracle. Yet it occasionally happened for a variety of reasons—from a lack of availability, to the invention of a one-of-a-kind technology, to the mighty influence of men with ironic mustaches.

These are a few of those stories, including tales of big brands that once generated rabid cult followings. Like when Coors became so damn desired it led to covert smuggling operations and a Hollywood blockbuster or when Miller Lite became the coolest drink for macho, macho men and even when the whacky decade of “Corona-mania” convinced one writer to eventually call it nothing more than a “hula hoop, an offbeat fancy that had run its inevitable course.”

Here we look back at some of these beers that spoke to the zeitgeist of their respective eras. From pulling America out of the Prohibition era, to the introduction of a beer black market, here are the brews that came to define America throughout the ages.


7 Beers That Defined America Through the Ages

In this booming era of nearly 5,000 American breweries, each seemingly making hundreds of different beers per year, it can be difficult for any one offering to pervade the national consciousness, let alone transform into a household name. Sure, the Bud-Miller-Coors of the world are known by all these days, in the same way McDonald’s and Wal-Mart are—but their ubiquity now isn't necessarily a sign of their cultural cachet.

Likewise, every so often a certain craft beer becomes so revolutionary, so important, so desired, that even your mom will have heard about it. “Have you tried that Heady Topper yet, honey?” she asks you. In reality though, the Headys , Plinys , and Juliuses of the world mostly remain geek obsessions.

Before the craft-beer movement kicked into full gear, and before Sierra Nevada released a pale ale that launched a thousand breweries, the country was mostly lacking in breweries. There were a few national companies, a few regional breweries too, and for any single one of their releases to find a way to dominate the culture would have seemed a minor miracle. Yet it occasionally happened for a variety of reasons—from a lack of availability, to the invention of a one-of-a-kind technology, to the mighty influence of men with ironic mustaches.

These are a few of those stories, including tales of big brands that once generated rabid cult followings. Like when Coors became so damn desired it led to covert smuggling operations and a Hollywood blockbuster or when Miller Lite became the coolest drink for macho, macho men and even when the whacky decade of “Corona-mania” convinced one writer to eventually call it nothing more than a “hula hoop, an offbeat fancy that had run its inevitable course.”

Here we look back at some of these beers that spoke to the zeitgeist of their respective eras. From pulling America out of the Prohibition era, to the introduction of a beer black market, here are the brews that came to define America throughout the ages.


7 Beers That Defined America Through the Ages

In this booming era of nearly 5,000 American breweries, each seemingly making hundreds of different beers per year, it can be difficult for any one offering to pervade the national consciousness, let alone transform into a household name. Sure, the Bud-Miller-Coors of the world are known by all these days, in the same way McDonald’s and Wal-Mart are—but their ubiquity now isn't necessarily a sign of their cultural cachet.

Likewise, every so often a certain craft beer becomes so revolutionary, so important, so desired, that even your mom will have heard about it. “Have you tried that Heady Topper yet, honey?” she asks you. In reality though, the Headys , Plinys , and Juliuses of the world mostly remain geek obsessions.

Before the craft-beer movement kicked into full gear, and before Sierra Nevada released a pale ale that launched a thousand breweries, the country was mostly lacking in breweries. There were a few national companies, a few regional breweries too, and for any single one of their releases to find a way to dominate the culture would have seemed a minor miracle. Yet it occasionally happened for a variety of reasons—from a lack of availability, to the invention of a one-of-a-kind technology, to the mighty influence of men with ironic mustaches.

These are a few of those stories, including tales of big brands that once generated rabid cult followings. Like when Coors became so damn desired it led to covert smuggling operations and a Hollywood blockbuster or when Miller Lite became the coolest drink for macho, macho men and even when the whacky decade of “Corona-mania” convinced one writer to eventually call it nothing more than a “hula hoop, an offbeat fancy that had run its inevitable course.”

Here we look back at some of these beers that spoke to the zeitgeist of their respective eras. From pulling America out of the Prohibition era, to the introduction of a beer black market, here are the brews that came to define America throughout the ages.



Comments:

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  2. Vayle

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  3. Polymestor

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  4. Mooguzahn

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